Direct Booking Summit

Join us at Direct Booking Summit 2026 - Mexico City, and discover how the world’s leading hoteliers are shaping the future of direct bookings.


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12-13
MAY
2026

WHY ATTEND DIRECT BOOKING SUMMIT?

The only event focused on helping hoteliers worldwide drive more direct bookings revenue.
Join hundreds of hoteliers who refuse to let OTAs control their revenue.

BUY TICKETS

THE PROBLEM

Guest Disconnect

Reliance on third-party channels means losing the most valuable asset: the direct relationship with your guest.

THE SOLUTION

Reclaim Your Narrative

The Direct Booking Summit delivers intelligence, tools and a peer network to build a profitable, sustainable direct strategy.

THE IMPACT

Sustainable, Profitable Growth

+15–20% uplift in direct revenue on average — and a brand that compounds in value.

THE PROBLEM

OTA dependency has reached crisis levels with comissions rates escalating to 15-30%+. The four largest OTAs spent $17.8B on marketing in 2024 alone.

THE SOLUTION

Direct Booking Summit, powered by Triptease, is here to level the playing field. It is the only event that solely focuses on direct booking strategies, tools, and tactics.

THE IMPACT

Every day you delay costs you $200-500 per room per month in unnecessary OTA commissions. Direct Booking Summit 2026 pays for itself with the first strategy you implement.

tickets

Book early for best prices

More info coming soon
stay tuned for early-bird offers.

Secure your place at the most anticipated hotel event of the year. All passes grant full access to an unparalleled experience including:

  1. Access to all the sessions
  2. Networking, lunch and dinner
  3. Exclusive post-show party
📍 Venue: The St. Regis Mexico City
Standard Ticket
$1,549USD

Exclusively for hoteliers only. Registers one (1) attendee.

● Available until Apr 30, 2026
Buy Ticket
Recommended
Standard: Buy 2 get 1 free
$3,098USD

This single purchase registers three (3) attendees for the price of two. Exclusively for hoteliers only.

● Available until Apr 30, 2026
Buy Bundle
Vendor Ticket
Requires Approval
$4,499USD

This ticket is for tech providers.

● Available until May 13, 2026
Request to Buy
Ticket Type
Pionero Pass
Super Early Access
USD 1,000
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Ticket Type
Templo Pass
First Release
USD 1,500
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Ticket Type
Zócalo Pass
Final Release
USD 2,000
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Direct Booking Summit

BOOST DIRECT BOOKINGS

Hear case studies from hotels achieving 50%+ direct booking ratios with actionable takeaways you can implement right away.

No fluff, no jargon, just hoteliers sharing 'been there, done that' learnings and successes.

HANDS-ON WORKSHOPS

Straight-up knowledge.

You’ll get actionable insights with immediate implementation strategies. From AI to rate parity, you will get tailored action points.

PEER NETWORKING

You’ll meet hoteliers solving the same challenges you face.

Be inspired by some of the brightest minds in the industry and join the direct booking community.

TECHNOLOGY DEMOS

Boost your knowledge.

Our partners will show you how technology is opening up new opportunities.

Direct Booking Summit

Who attends

An exclusive gathering of the industry’s brightest minds and decision-makers

Derek Brewster
"The thing I love the most about Direct Booking Summit is its homegrown, organic feel. It’s hoteliers helping other hoteliers — real information, tactics, tools, tips and tricks you can take back to your hotel."

- Derek Brewster

Sales and Marketing Director, Lotte New York Palace

Woodside
"It is a place where innovation intersects with practicality and actionable items. You can leave with a three-month plan, a six-month plan, even a five-year plan — and you get to meet some great new folks."

- Bethany Bechman

Marketing Consultant, Woodside Hotels

Lori Kiel
"DBS is 100% abour making sure the audience walks away with actionable takeaways -
not just an endorsement for who to call"

- LORI KIEL

Senior Vice President of Revenue Management,
Pyramid Global Hospitality

Don
"DBS is the Olympics of direct bookings, a wealth of knowledge where everyone can learn."

- Don MacCorquodale

Director of Sales and Revenue Management, One King West Hotel & Residence

Rubin
"I really enjoy the party atmosphere — getting to know people. It’s an intimate conference, so you meet just the right amount of people, but the insights and ideas I’m coming away with are phenomenal."

- Steve Rubin

Vice President of Revenue Management, Schulte Hospitality Group

Sanovnik
"There aren’t any other conferences in the world that focus solely on how to get more direct bookings. If you want to take advantage of the demand while it’s here, this is the place to come."

- Sanovnik Destang

Executive Director, Bay Gardens Resorts

Jason Pirock

"It is full of so much great content, the networking is incredible, and there are a million things you’re going to take away — so bring your whole team."

- Jason Pirock

VP Global Brand Marketing, OUTRIGGER Hospitality Group

The 2026 lineup

We bring together the most relevant voices in hospitality.

2026 speakers to be announced soon!

Have you driven measurable success with your direct booking strategy?

We’re looking for hoteliers, innovators, and industry leaders who can showcase proven results, bold ideas, and lessons learned. Apply now to speak at the Direct Booking Summit and inspire the global hotel community with your achievements.

PREVIOUS SPEAKERS

We bring together the brightest minds in hospitality.

2026 speakers to be announced soon!

Have you driven measurable success with your direct booking strategy?

We’re looking for hoteliers, innovators, and industry leaders who can showcase proven results, bold ideas, and lessons learned. Apply now to speak at the Direct Booking Summit and inspire the global hotel community with your achievements.

1:1 coaching sessions

Book a private coaching session with a Triptease expert and leave Mexico City with a personalised action plan built around your property's data.

Session 01

Data-Driven Marketing & Guest Segmentation

Andrew Williamson
Andrew WilliamsonGroup Product Manager
See details →
Session 02

Metasearch, Paid Search & Upper-Funnel Advertising

Jonathan Hickford
Jonathan HickfordProduct Manager
See details →
Session 03

Boost Your Website's Conversion Power

Chimmy Kalu
Chimmy KaluStaff Product Designer
See details →
Session 04

Use AI to Work Faster & Smarter

TBA
Speaker TBATo be announced
See details →
Coaching spots go first

Places are limited and allocated on a first-come, first-served basis at registration. Don't wait to lock in your ticket.

agenda

8:45 AM · Main Stage

Welcome from Triptease and Interactive Session

Charlie Osmond · Co-founder, Triptease
TBC · Main Stage

The State of Direct Bookings in 2026

9:50 AM · Main Stage

The End of Business as Usual for Hotel Commerce

Why old playbooks no longer work and how the most successful hotels are rebuilding their commercial strategy around direct demand, data, and guest experience.

Daniel Sánchez · Chief Revenue Officer, Paraty Tech
11:20 AM · AI Training Track4 workshops running simultaneously — choose your track
Track 01

6 Things You Can Do Right Now to Win in AI Search

Ira Vouk

Track 02

5 Reporting Workflows Your Team Should Never Do Manually Again

Ben Teresi

Track 03

9 AI Tools That Will Change How You Work

Speaker TBC

Track 04

Vibe Coding for Hotels: From Idea to Working App in 8 Minutes

Speaker TBC

12:15 PM · AI Training Track4 workshops running simultaneously — choose your track
Track 01

6 Things You Can Do Right Now to Win in AI Search

Ira Vouk

Track 02

5 Reporting Workflows Your Team Should Never Do Manually Again

Ben Teresi

Track 03

7 AI Tools That Will Change How You Work

Speaker TBC

Track 04

Vibe Coding for Hotels: From Idea to Working App in 8 Minutes

Speaker TBC

2:00 PM · Stage 1

Hovr

Jason Craparo · CEO, Hovr
2:00 PM · Stage 2

Metasearch Without the Waste: What Managing 500+ Hotels Teaches You About Bidding Smart

Most hotels are either underinvesting in metasearch or spending in the wrong places. Gopakumar Menon has had to solve this problem at scale, across a portfolio of 500+ hotels.

Gopu Menon · EVP Revenue & Distribution, Highgate
2:30 PM · Stage 1

Why Your Guests Are Loyal to OTA.com and Not to You: The Loyalty Infrastructure Gap and How Independents Close It

Independent hotels consistently outperform chains on service and experience, yet guests return to OTAs when it's time to rebook. The reason is not your hotel — it's the loyalty infrastructure OTAs have built and you haven't.

Whitney Mulaj · SVP Partner & Member Experience, The Guestbook
2:30 PM · Stage 2

How Independent Hotels Build Direct Bookings Through Content and Community

Most direct booking strategies rely on the same levers: rate parity, metasearch bids, loyalty rewards. The operators in this session built something the OTAs cannot buy: brand demand so strong that guests come looking before they ever open an OTA.

Moderator: TBC  ·  Melodie Hilton · Digital Marketing Lead, Napa River Inn  ·  Caleb Anderson · Director of Marketing & Brand, Restoration Collection
3:00 PM · Stage 2

Your Website Is Losing the Trust Battle in the Era of AI

Guests are no longer reading your website. They watch 90 seconds of someone else's social content and make a booking decision. Andy Acs, who built a network of 80 million followers and 4 billion monthly organic views, gives you a three-question audit and a 90-day plan to fix it.

Andy Acs · Co-founder, @hotel / Tripscout
3:55 PM · Main Stage

The Google Hotels Opportunity: Free Reach, Hotel Ads, and the Agentic Booking Era

Most hotels treat Google as a paid search channel. They are missing the bigger picture: free booking links, Hotel Ads, and a new agentic booking layer inside AI Mode that is changing how travellers convert.

Karina Alarcon · Search Product Partnerships, Latin America, Google
TBC · Main Stage

Closing Session

Evening

Direct Booking Summit Party

TBC · Main Stage

Welcome and Interactive Session

9:20 AM · Main Stage

How Grupo Posadas Are Building a Direct Booking Machine Across 200+ Hotels

Grupo Posadas runs 200+ hotels across nine brands. Hear from their commercial leaders about how distribution decisions get made, how Travelty and Fiesta Rewards drive direct performance, and how they plan to launch a new all-inclusive brand with direct bookings from day one.

Moderated by Charlie Osmond · Triptease  ·  Julian Diaz · Ecommerce Director, Grupo Posadas  ·  Alma Medrano · Ecommerce Content Manager, Grupo Posadas  ·  CCO: TBC
9:50 AM · Main Stage

Your Best Content Doesn't Come From Your Agency. It Comes From Your Guests.

Nobu Eden Roc is ranked the number one resort in Miami Beach by Travel & Leisure, yet its marketing team bets on creator content over polished agency shoots. Liz Segel built a structured partnership programme with its own application process, defined usage rights, and clear booking impact tracking.

Robert Torres · Founder & CEO, Ukreate  ·  Liz Segel · Director of Marketing, Nobu Eden Roc Miami Beach
11:15 AM · AI Training Track4 workshops running simultaneously — choose your track
Track 01

6 Things You Can Do Right Now to Win in AI Search

Ira Vouk

Track 02

5 Reporting Workflows Your Team Should Never Do Manually Again

Ben Teresi

Track 03

7 AI Tools That Will Change How You Work

Speaker TBC

Track 04

Vibe Coding for Hotels: From Idea to Working App in 8 Minutes

Speaker TBC

12:15 PM · AI Training Track4 workshops running simultaneously — choose your track
Track 01

Adapting to the New Era of AI Search and Optimizing Your Digital Presence

Speaker TBC

Track 02

Your Revenue Team in 2026: How AI Replaces the Spreadsheet to Boost the Strategy

Ben Teresi

Track 03

The AI Toolkit: What to Use, How to Use It, and What Most People Get Wrong

Speaker TBC

Track 04

Vibe Coding for Hotels

Speaker TBC

2:25 PM · Main Stage

Session to Be Announced

3:00 PM · Stage 1

50% Direct: How Independent Boutique Hotels Are Winning Back Their Guests

The average independent hotel runs 20–30% of bookings through OTAs. The operators in this session have pushed direct past 50%. They break down the specific levers: what changed in the booking funnel, how they handled rate parity, and the technology decisions that made it work.

Larry Hogan · VP CS, Triptease  ·  Hannan Zanzuri · Founder & CEO, Odentio Hospitality  ·  Gary Hawkins · Founder, Hawkins Hospitality
3:30 PM · Stage 1

Who Is Responsible When the AI Gets It Wrong?

What do hoteliers need to watch out for when deploying AI tools? This session brings together experts who tackle the governance gap most hotels are carrying without knowing it.

Ira Vouk · Author, Hospitality 2.0 & Hotel Tech 101  ·  Patrick Upmann · AI Governance Expert, AIGN Global
TBC · Main Stage

Session to Be Announced

TBC · Main Stage

Closing

New in 2026
New this year — 2026

The AI
Training Track

Four dedicated sessions to close the AI gap before it becomes a revenue gap. Clarity, not hype.

Workshop · 45 min · Run twice per day

Track 01

6 Things You Can Do Right Now to Win in AI Search

80% of travellers use AI-generated summaries. When someone asks ChatGPT for a hotel recommendation, your property either shows up or it doesn't. Audit your digital presence live and leave with an action plan for the following week.

Ira Vouk · Author, Hospitality 2.0 & Hotel Tech 101

Workshop · 45 min See full session →
Track 02

5 Reporting Workflows Your Team Should Never Do Manually Again

The market demands 35 pricing updates per day. The average hotel delivers 12. This session covers which tasks should already be off your plate, what replaces them, and how to build a 90-day automation plan.

Ben Teresi · COO, Hawkins Hospitality

Workshop · 45 min See full session →
Track 03

9 AI Tools That Will Change How You Work

Not a session about AI in hospitality — a session about AI tools that happen to be devastatingly useful when you run a hotel. The same tools used by startup founders, law firms, and Fortune 500 marketing teams.

Speaker TBC

Workshop · 45 min See full session →
Track 04

Vibe Coding for Hotels: From Idea to Working App in 8 Minutes

MIT Technology Review named vibe coding one of the 10 Breakthrough Technologies of 2026. Build something real for your hotel — no developers required. This is not a demo you watch. You are building.

Speaker TBC

Workshop · 45 min See full session →

AI
1:1 Coaching Sessions

Work through your
data with an expert.

Private sessions with Triptease specialists. Walk away with a concrete action plan. Spots are limited.

Session 01

Data-Driven Marketing & Guest Segmentation

Andrew Williamson
Andrew WilliamsonGroup Product Manager
See details →
Session 02

Metasearch, Paid Search & Upper-Funnel Advertising

Jonathan Hickford
Jonathan HickfordProduct Manager
See details →
Session 03

Boost Your Website's Conversion Power

Chimmy Kalu
Chimmy KaluStaff Product Designer
See details →
Session 04

Use AI to Work Faster & Smarter

TBA
Speaker TBATo be announced
See details →
Coaching spots go first

Places are limited and allocated on a first-come, first-served basis at registration.

Previous Direct Booking Summits

The sessions that moved the industry.

The talks hoteliers keep coming back to, now on demand.

dbs agenda

Coming Very Soon!

Our agenda is a taco of knowledge-packed with flavor and guaranteed to leave you satisfied. Get ready for two days of actionable insights that are anything but mild.

9:30am

Chairman’s welcome

10:00am
Charlie Osmond

Join us in this interactive session as we open the day by exploring the most important direct booking projects. Share your strategy, see how your priorities compare with other hotels, and discuss the gap between project goals and daily business reality. Then we’ll bring everything together to see what matters most in 2025,

Building a perfect direct booking strategy: What matters most?

10:30am
Anthony Lazzara

Take a data-driven look at how travelers are booking today and uncover the latest trends in hotel discovery, channel use and website expectations. Backed by direct feedback from the world's travellers and insights from millions of reservations, this session will deliver practical strategies to boost direct bookings and stay ahead of evolving traveler preferences.

What hotel guests and 125 million reservations tell us about the future of direct bookings

10:30am
Dom Donatoni & Evan Crawford

In an era of personalization, one size fits all no longer works. This session dives into how hotels are adapting to generational preferences in communication and service delivery. Explore practical strategies for creating tailored experiences, leveraging generational personas, and finding common ground to drive bookings and guest loyalty.

From Boomers to Gen z: personalizing service and marketing

10:45am

Morning coffee break

11:45am
Stephanie Wheeler & John Lingos-Webb

Casinos have mastered the art of dynamic, personalized pricing — tailoring offers based on real-time customer behavior, loyalty, and lifetime value. So why are hotels still stuck with static rates and broad segments? This session unpacks the high-stakes strategies casinos use to keep players coming back and shows how hoteliers can apply.

Personalized pricing: What hotels can learn from casinos

1:00pm
Sarah Dandashy

Winning on TikTok, the social channel hoteliers need to master

1:00pm
Jason Craparo

How top travel brands are using neuroscience and storytelling to drive conversions

11:30 AM - 12:30 PM

Chairman’s welcome

8:45am

Chairman’s welcome

8:50am
Charlie Osmond

In the interactive session we’ll look at which hotel websites do the best job of converting visitors to bookers, and talk about some of the reasons why. Join us to find out what’s really working, how hotels compare, and what might improve your booking journey.

The best or the rest? Benchmarking hotel website performance

9:25am
Charlie Osmond & Monty Bennett

With decades of experience managing assets across brands like Hilton, Marriott, and Four Seasons, Monty Bennett knows what keeps hotel owners up at night. In this executive-level session, he’ll explore the art of aligning owner expectations with operational realities, driving sustainable profitability, and navigating macroeconomic headwinds. Ideal for senior leaders seeking to strengthen owner relationships and unlock portfolio growth.

Strategies for hotel profitability and growth

10:05am
Moh Baaghil & Rosie Green

What does it really take to turn around a hotel's direct booking performance? Moh Baaghil worked on Dr. Wilkinson’s Resort and Spa’ digital strategies from the ground up. In this session, he breaks down exactly how he did it—what numbers mattered, what data shaped his decisions, and what actions made the biggest impact.

How smart marketing and tech drove over 80% direct bookings

10:40am
Sanjay Vakil

Google’s hotel tools have evolved dramatically — but are hoteliers keeping up? In this session, Sanjay Vakil breaks down how Google’s platforms are designed to satisfy user intent, why OTAs continue to dominate, and what this means for direct booking strategies. From web experiments to AI planners and the power of Google Hotel Ads, you'll get a behind..

How to win on google

10:45am

Morning coffee break

11:45am
Matthew Peschke

When departments collaborate, profits follow. In this powerful case study session, Matthew Peschke, Senior Director of Corporate Marketing at Marcus Hotels and Resorts, shares how the company dismantled long-standing silos between sales, marketing, revenue, and F&B — replacing them with a unified commercial strategy that’s delivering real results.

How Marcus Hotels Reimagined the Commercial Team to Drive Growth

12:10am
Luis Fernando Gutierrez Belmont

What happens when you stop guessing and start using real-time data to drive action? Fernando Belmont, Corporate Digital Marketing Manager at Marival Resorts, shares how a strategic integration of AI and CRM tools led to a 37%...

From guesswork to growth: How Marival incorporated AI into their CRM to drive more bookings direct

We are working on our 2026 agenda and can’t wait to release it soon.
In the meantime, view some of the sessions from our past events.

2026 Sponsors

Limited sponsor placements remain for 2026

Sponsorship opportunities

Apply to be a sponsor

Does your product help hotels to be more competitive and deliver even better guest experiences? As the world's first and largest direct booking event, we attract everyone from General Managers to Revenue Teams and Marketing Departments from hotels across the globe. Meet sophisticated hoteliers who want to take advantage of driving direct at our event.

Unrivaled Exposure

Place your brand directly in front of hundreds of hotel executives, revenue managers, and marketing directors actively seeking new solutions.

High-Level Networking

Forge meaningful connections and generate qualified leads through dedicated networking sessions, workshops, and exclusive events.

Thought Leadership

Position your company as an industry authority. Opportunities include speaking slots, panel participation, and brand integration into the summit agenda.

I want to sponsor
Sponsor Section + Modal Form
Siteminder
Cloudbeds
Curacity
Revinate
USG
Protect Group
Direct
Duetto

experience Mexico
like a local

For the first time at Direct Booking Summit, we are planning a cultural trip around Mexico exclusively for our attendees.

More info to come.

pAST EVENTS

Explore key learnings, strategies, and success stories from hospitality leaders who joined us in Dallas, the Caribbean, Chicago, Bangkok, New Orleans, and Berlin.

notify me when registration opens

Be among the first to secure your spot.

Book early for best prices

FAQs

We want to make things simple: if you don’t see your answer here, our AI Chatbot is ready to help.

What is included in my ticket?

Full pass to the two-day Summit including interactive workshops, case studies and insightful keynotes.

Over 10+ hours of networking time.

✓ Tea, coffee, drinks, breakfast, lunch and snacks provided on both days of the Summit.

✓ The Party at the end of day one with dinner and drinks provided.

✓ Access to bespoke Direct Booking Coaching and Triptease’s benchmarking data.

✓ Shared access to the presentation slides from every session.

✓ The post-event report including all the key takeaways from every session.

Please note that travel and accommodation is not included in your ticket, however limited discounted room rates at the venue will be made available soon.

Is the event taking place in person, virtually or as a hybrid event this year?

The summit will be a 100% in-person event.

Where will the event take place?

Direct Booking Summit 2026 will take place at The St. Regis Mexico City, one of the city’s most iconic luxury hotels and event venues, located on Paseo de la Reforma.

What is the dress code?

Whatever you feel most comfortable in! Most attendees wear business casual and dress up a bit more for the main party at the end of day one.

Where can I find the event Terms & Conditions?
What's the refund policy?

A full refund minus the non-refundable registration platform fee is available for any request that comes in by April 11th, 2026. No cancellation or refund will be offered after.

How can I CONTACT THE ORGANIZER

If you have any questions about the event or would like more information, please don’t hesitate to get in touch with us at hq@directbookingsummit.com

How DO I APPLY TO BE A SPEAKER?

We'd love to hear from you! Please email hq@directbookingsummit.com with your talking points.The deadline to submit any speaking opportunity request is November 13th, 2025.

I AM A TECH VENDOR. HOW DO I BUY A TICKET? 

The Direct Booking Summit is exclusively for hoteliers, and we vet the tech vendors attending the event.If you would like to buy a ticket, please email hq@directbookingsummit.com to apply.

Vendor seats are limited.

09:00

Chairman's Welcome

Charlie OsmondView details
09:30

Keynote: The Future of Guest Experience

Charlie OsmondView details
10:30

mastering metasearch

Charlie OsmondView details
11:30

morning Coffee Break

12:30

The Power of First-Party Data

Charlie OsmondView details
VIEW FULL AGENDA
09:30 - 10:15

Building a perfect direct booking strategy: What matters most?

Charlie OsmondView details