About the Summit
The Direct Booking Summit unites hundreds of hoteliers, from savvy independents to international chains to strategise, network and drive the Direct Booking Movement forward.
A packed agenda of keynotes, debates and workshops ensures delegates leave with plenty of fresh ideas on everything from rogue wholesalers to the growth of Google to the changing landscape of OTAs.
That also involves helping our guests let their hair down and enjoy some time away from their busy day jobs, so we make room in each summit’s schedule for an epic party. Hoteliers seem to be pretty proficient when it comes to that!
Please note, the Summit is run in English.
Agenda at a glance
The truth about wholesale distribution
Want to know what’s really going on with your wholesale rates? In this session we’ll be investigating the complex world of wholesale distribution and examining why and how so many rates are finding their way onto OTAs. Find out where your responsibilities lie, how you can better manage your partners and why fixing this problem is going to be key to your success in 2019. You’ll leave knowing how to:
Track and eliminate wholesale rate disparities
Negotiate with partners to ensure mutual success
Understand your wholesale landscape and choose the right partners for your hotel.
How to maximize your return on every channel
Unsure whether you’re getting the most for your money? Find out how and why you should be tracking revenue on a channel-by channel basis and adjusting your spend based on the guests you want to attract. Single out your highest-value channels and find out how to use OTAs to your advantage - but only when you need them. By the end of this talk you’ll know how to:
Analyse guest behaviour on every acquisition channel
Calculate and optimise your Revenue Per Guest
Build a distribution strategy that works in your favour.
Power your acquisition strategy with AI-driven metasearch
In this session you’ll discover how to unlock the power of metasearch for your direct booking strategy with real-time bidding based on guest behaviour. Hear from Triptease’s product experts on the growth of Google Travel (and what it means for your hotel), why pre-set bids don’t work, and how machine learning can be used to maximise your metasearch ROI. You’ll discover how to:
Get your acquisition and conversion strategies to work hand-in-hand
Use on-site visitor behaviour to power metasearch bidding at scale
Invest your budget to see the highest return.
Unlock the power of the Property Management System
Do you feel like your PMS is holding you back? It’s time to explore the potential held in the Property Management System and find out how you can use it to power every aspect of your hotel operations. Discover how machine learning can be applied to PMS data to power online experiences. Our expert panel will explore the most exciting new applications of PMS data and take a look at those hotels taking a radical approach to this most essential of systems.
Making their problems your problems: The changing world of OTAs
Maintaining rate parity with OTAs is crucial to conversion. So why are hotels still finding it so hard? In this session we’re looking at the ways OTAs are adapting in response to external pressures such as rock-bottom wholesale rates and the growth of competitive brands like Airbnb, and why that puts your parity under threat. Discover:
Why Booking.basic is just a symptom of a wider problem
How to re-think your approach to OTA management
What you can do to ensure perfect parity in 2019.
Book a Coach
Triptease’s Direct Booking Coaches will be available for 45 minute one-to-one sessions where you can receive advice on:
Benchmarking: Expose areas of over/underperformance and come away with a clearer picture of the direct booking trends in your local market
Conversion rate optimisation: Actionable insights for ways to improve your conversion rate
Website design: What problems are you currently facing with your website? Our design expert will walk you through steps to combat these and optimise your onsite booking journey.
Limited number of sessions available which get filled up quickly, so make sure you book at earliest opportunity.
Party venue revealed!
Venue: L'Arc Club
Time: 6pm till late
Address: 12 Rue de Presbourg, 75016 Paris
Buses will take you to L’Arc after the Summit ends.
After a day packed with keynotes and panels, we invite you to join us for dinner and drinks to unwind and get to know your fellow hoteliers at Paris’ most iconic venue and home of Fashion Week afterparties: L’Arc!
Join us for a night to remember!