About the Summit

 

The Direct Booking Summit unites hundreds of hoteliers, from savvy independents to international chains to strategise, network and drive the Direct Booking Movement forward.

A packed agenda of keynotes, debates and workshops ensures delegates leave with plenty of fresh ideas on everything from rogue wholesalers to the growth of Google to the changing landscape of OTAs.

That also involves helping our guests let their hair down and enjoy some time away from their busy day jobs, so we make room in each summit’s schedule for an epic party. Hoteliers seem to be pretty proficient when it comes to that!

Please note, the Summit is run in English.

It’s like winning the lottery!
— Owner, Ramada by Wyndham
 

Agenda at a glance

 
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The truth about wholesale distribution

Want to know what’s really going on with your wholesale rates? In this session we’ll be investigating the complex world of wholesale distribution and examining why and how so many rates are finding their way onto OTAs. Find out where your responsibilities lie, how you can better manage your partners and why fixing this problem is going to be key to your success in 2019. You’ll leave knowing how to:

  • Track and eliminate wholesale rate disparities

  • Negotiate with partners to ensure mutual success

  • Understand your wholesale landscape and choose the right partners for your hotel.

 

How to maximize your return on every channel

Unsure whether you’re getting the most for your money? Find out how and why you should be tracking revenue on a channel-by channel basis and adjusting your spend based on the guests you want to attract. Single out your highest-value channels and find out how to use OTAs to your advantage - but only when you need them. By the end of this talk you’ll know how to:

  • Analyse guest behaviour on every acquisition channel

  • Calculate and optimise your Revenue Per Guest

  • Build a distribution strategy that works in your favour.

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Power your acquisition strategy with AI-driven metasearch
In this session you’ll discover how to unlock the power of metasearch for your direct booking strategy with real-time bidding based on guest behaviour. Hear from Triptease’s product experts on the growth of Google Travel (and what it means for your hotel), why pre-set bids don’t work, and how machine learning can be used to maximise your metasearch ROI. You’ll discover how to:

  • Get your acquisition and conversion strategies to work hand-in-hand

  • Use on-site visitor behaviour to power metasearch bidding at scale

  • Invest your budget to see the highest return.

 

Unlock the power of the Property Management System

Do you feel like your PMS is holding you back? It’s time to explore the potential held in the Property Management System and find out how you can use it to power every aspect of your hotel operations. Discover how machine learning can be applied to PMS data to power online experiences. Our expert panel will explore the most exciting new applications of PMS data and take a look at those hotels taking a radical approach to this most essential of systems.

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Making their problems your problems: The changing world of OTAs

Maintaining rate parity with OTAs is crucial to conversion. So why are hotels still finding it so hard? In this session we’re looking at the ways OTAs are adapting in response to external pressures such as rock-bottom wholesale rates and the growth of competitive brands like Airbnb, and why that puts your parity under threat. Discover:

  • Why Booking.basic is just a symptom of a wider problem

  • How to re-think your approach to OTA management

  • What you can do to ensure perfect parity in 2019.

 
 

Speakers

 
Joe Pettigrew  Director of Revenue Maximisation, International Hotels Starwood Capital Group

Joe Pettigrew
Director of Revenue Maximisation, International Hotels
Starwood Capital Group

Antoine Dubois  SVP Global Marketing Strategy  Accor Group

Antoine Dubois
SVP Global Marketing Strategy
Accor Group

Geneviève Materne  Vice President Global Distribution Strategy Hyatt Hotels Corporation

Geneviève Materne
Vice President Global Distribution Strategy Hyatt Hotels Corporation

Victor Oliver Rullan  Global Digital Channels Director Meliá Hotels International

Victor Oliver Rullan Global Digital Channels Director
Meliá Hotels International

 
Eduardo Barea   AB Testing and Personalization Specialist NH Hotel Group

Eduardo Barea
AB Testing and Personalization Specialist NH Hotel Group

Mona Maamari  Vice President Pricing and Forecasting Radisson Hotel Group

Mona Maamari
Vice President Pricing and Forecasting
Radisson Hotel Group

Nicolas Durand  Senior Director Global Distribution Jumeirah Group Headquarters

Nicolas Durand
Senior Director Global Distribution
Jumeirah Group Headquarters

Rob Paterson  CEO Best Western Hotels & Resorts

Rob Paterson
CEO
Best Western Hotels & Resorts

 
Gabriela Cojocaru  Director of Revenue & Business Strategy Bürgenstock Hotels & Resort, Lake Lucerne, Katara Hospitality

Gabriela Cojocaru
Director of Revenue & Business Strategy
Bürgenstock Hotels & Resort, Lake Lucerne, Katara Hospitality

Kevin Machefert  Director of Sales & Marketing Machefert Group

Kevin Machefert
Director of Sales & Marketing
Machefert Group

Shona Cleary  Head of Digital & Data Science Great National Hotels & Resorts

Shona Cleary
Head of Digital & Data Science
Great National Hotels & Resorts

Alexander Gibb  Director Of Business Development  Baur au Lac

Alexander Gibb
Director Of Business Development
Baur au Lac

 
llse Kous  Managing Director, Benelux Mews Systems

llse Kous
Managing Director, Benelux
Mews Systems

Olivier Magne  Head of Business Development Selenta Group

Olivier Magne
Head of Business Development
Selenta Group

Daniel Wishnia  Chief Digital Transformation Officer Aroundtown SA

Daniel Wishnia
Chief Digital Transformation Officer
Aroundtown SA

Jens Egemalm  Director of Distribution Pandox RMC

Jens Egemalm
Director of Distribution
Pandox RMC

 
René Halla  Director Global Distribution & Systems Maritim Hotelgesellschaft

René Halla
Director Global Distribution & Systems
Maritim Hotelgesellschaft

Marta Varela  Director of Revenue Strategy Barcelo Hotel Group

Marta Varela
Director of Revenue Strategy
Barcelo Hotel Group

Andy Mallinson  Managing Director EMEA Stackla

Andy Mallinson Managing Director EMEA
Stackla

Jörg Böckeler  Managing Director & Chief Operating Officer Dorint Hotels & Resorts

Jörg Böckeler
Managing Director & Chief Operating Officer Dorint Hotels & Resorts

 
Clément Dénarié   Director EMEA Oaky

Clément Dénarié
Director EMEA
Oaky

Tobias Kohler  Group Director Marketing and Commerce Ruby Hotels

Tobias Kohler
Group Director Marketing and Commerce
Ruby Hotels

Daniela Hupfled  Commercial Director Thomas Cook Hotels

Daniela Hupfled
Commercial Director
Thomas Cook Hotels

Sascha Hausmann   CEO BusyRooms

Sascha Hausmann
CEO
BusyRooms

 
Thibault Catala   Managing Director  Catala Counsulting

Thibault Catala
Managing Director
Catala Counsulting

Sofia Tappa  General Manager, EMEA Revinate

Sofia Tappa
General Manager, EMEA
Revinate

Angelo La Riccia  Director of Sales and Marketing VOIhotels

Angelo La Riccia
Director of Sales and Marketing
VOIhotels

Gaurav Singh  Senior Vice President Product Management RateGain Technologies

Gaurav Singh
Senior Vice President Product Management
RateGain Technologies

 
Celine Chaussegros  General Manager, EMEA Sojern

Celine Chaussegros General Manager, EMEA
Sojern

Marcel Stiller  Director Business Development Serenata

Marcel Stiller
Director Business Development
Serenata

Adrienne Hanna   Founder and CEO Right Revenue

Adrienne Hanna
Founder and CEO
Right Revenue

RJ Friedlander  CEO ReviewPro

RJ Friedlander
CEO
ReviewPro

 
Manny Grunenfelder  Regional Director Revenue and Distribution Highgate Hotels

Manny Grunenfelder
Regional Director Revenue and Distribution Highgate Hotels

Ellen Pickett  Digital Product Manager The Hoxton

Ellen Pickett
Digital Product Manager
The Hoxton

Francesca McCallum-Suarez  Senior Voice of Customer Consultant Usabilla

Francesca McCallum-Suarez
Senior Voice of Customer Consultant Usabilla

Michiel Bogaert  Revenue and Distribution Manager International Hotel Management Group

Michiel Bogaert
Revenue and Distribution Manager
International Hotel Management Group

 
Martin Soler   Partner Soler & Associates

Martin Soler
Partner
Soler & Associates

Pierre Charles Grob  CEO D-EDGE

Pierre Charles Grob
CEO
D-EDGE

Ayudh Nakaprasit   Owner Eastiny Pattaya

Ayudh Nakaprasit
Owner
Eastiny Pattaya

Michael Schäffner   Director DACH Duetto

Michael Schäffner
Director DACH
Duetto

 
Andrea Pellarin  Team Lead, Customer Success, EMEA TripAdvisor

Andrea Pellarin
Team Lead, Customer Success, EMEA
TripAdvisor

Charlie Osmond  Chief Tease Triptease

Charlie Osmond
Chief Tease
Triptease

 

Book a Coach

 

Triptease’s Direct Booking Coaches will be available for 45 minute one-to-one sessions where you can receive advice on:

Benchmarking: Expose areas of over/underperformance and come away with a clearer picture of the direct booking trends in your local market

Conversion rate optimisation: Actionable insights for ways to improve your conversion rate

Website design: What problems are you currently facing with your website? Our design expert will walk you through steps to combat these and optimise your onsite booking journey.

Limited number of sessions available which get filled up quickly, so make sure you book at earliest opportunity.

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Venue

Novotel Paris Centre Eiffel Tower Hotel
61 Quai de Grenelle
Paris, France

Standard single room - €214,50

Standard double/twin room - €231,55

Preferential rate valid only for the nights on June 11th, 12th & 13th 2019

 
 

Party venue revealed!

 

Venue: L'Arc Club
Time: 6pm till late
Address: 12 Rue de Presbourg, 75016 Paris
Buses will take you to L’Arc after the Summit ends.

After a day packed with keynotes and panels, we invite you to join us for dinner and drinks to unwind and get to know your fellow hoteliers at Paris’ most iconic venue and home of Fashion Week afterparties: L’Arc!

Join us for a night to remember!

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Official party sponsor

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It was FANTASTIC! I came home inspired and motivated!
— General Manager, Thunderbird Inn
 

Partners

 
 
 
 
 
 
 
 
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Media Partners