About the Summit
The Direct Booking Summit unites hundreds of hoteliers, from savvy independents to international chains to strategise, network and drive the Direct Booking Movement forward.
A packed agenda of keynotes, debates and workshops ensures delegates leave with plenty of fresh ideas on everything from rogue wholesalers to the growth of Google to the changing landscape of OTAs.
That also involves helping our guests let their hair down and enjoy some time away from their busy day jobs, so we make room in each summit’s schedule for an epic party. Hoteliers seem to be pretty proficient when it comes to that!
Want a flavor of what to expect?
We've compiled key learnings, fascinating statistics and practical takeaways from every presentation across the two days of the Summit in Paris. Whether you were there or would just like to learn from our experts, here’s the complete guide on how to improve your direct bookings.
Tip: Need a hand getting sign-off from your boss? Send them this report to showcase what you can expect in Miami!
Agenda at a glance
Are you on the verge of a parity nightmare?
Maintaining rate parity with OTAs is crucial to conversion. So why are hotels still finding it so hard?In this session we’re looking at the ways OTAs are adapting in response to external pressures such as rock-bottom wholesale rates and the growth of competitive brands like Airbnb, and why that puts your parity under threat. Discover:
• Why Booking.basic is just a symptom of a wider problem
• How OTAs are adapting to the proliferation of wholesale rates by undercutting hotels.
• Why unmanaged downstream distribution is at the root of the problem
Which metasearch engine should I invest in at my hotel?
TripAdvisor. Google. Kayak. Skyscanner. Trivago. How are they different, and which is the best fit for your hotel? This keynote will dive into how to evaluate your meta partners and ensure your brand stays strong online. You’ll come away knowing:
What sets each metasearch engine apart
Why metasearch is the battleground for direct bookings in the next decade
How to allocate your bidding budget based on your ideal guest.
How to maximize your return on every channel - including OTAs
Unsure whether you’re getting the most for your money? Find out how and why you should be tracking revenue on a channel-by channel basis and adjusting your spend based on the guests you want to attract. Single out your highest-value channels and find out how to use OTAs to your advantage - but only when you need them. By the end of this talk you’ll know how to:
● Analyze guest behavior on every acquisition channel
● Calculate and optimize your Revenue Per Guest
● Build a distribution strategy that works in your favor.
Loews Miami Beach Hotel
1601 Collins Ave, Miami Beach, FL 33139, USA
$329 Run of House Rooms
$349 Partial Ocean View Rooms
These are limited and usually sell out quickly, so please make your reservation early to secure your room.
Book a Coach
Triptease’s Direct Booking Coaches will be available for 45 minute one-to-one sessions where you can receive advice on:
Benchmarking: Expose areas of over/underperformance and come away with a clearer picture of the direct booking trends in your local market
Conversion rate optimizsation: Actionable insights for ways to improve your conversion rate
Website design: What problems are you currently facing with your website? Our design expert will walk you through steps to combat these and optimise your onsite booking journey.