About the Summit

 

The Direct Booking Summit unites hundreds of hoteliers, from savvy independents to international chains to strategise, network and drive the Direct Booking Movement forward.

A packed agenda of keynotes, debates and workshops ensures delegates leave with plenty of fresh ideas on everything from rogue wholesalers to the growth of Google to the changing landscape of OTAs.

That also involves helping our guests let their hair down and enjoy some time away from their busy day jobs, so we make room in each summit’s schedule for an epic party. Hoteliers seem to be pretty proficient when it comes to that!

The Summit really feels like a family of like minded people!
— Revenue & Distribution Manager, International Hotel Management Group
 
 

Want a flavor of what to expect?

 

We've compiled key learnings, fascinating statistics and practical takeaways from every presentation across the two days of the Summit in Paris. Whether you were there or would just like to learn from our experts, here’s the complete guide on how to improve your direct bookings.

Tip: Need a hand getting sign-off from your boss? Send them this report to showcase what you can expect in Miami!

 
 

Agenda at a glance

 
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Are you on the verge of a parity nightmare?
Maintaining rate parity with OTAs is crucial to conversion. So why are hotels still finding it so hard?In this session we’re looking at the ways OTAs are adapting in response to external pressures such as rock-bottom wholesale rates and the growth of competitive brands like Airbnb, and why that puts your parity under threat. Discover:
• Why Booking.basic is just a symptom of a wider problem
• How OTAs are adapting to the proliferation of wholesale rates by undercutting hotels.
• Why unmanaged downstream distribution is at the root of the problem

 
 

Which metasearch engine should I invest in at my hotel?
TripAdvisor. Google. Kayak. Skyscanner. Trivago. How are they different, and which is the best fit for your hotel? This keynote will dive into how to evaluate your meta partners and ensure your brand stays strong online. You’ll come away knowing:

  • What sets each metasearch engine apart

  • Why metasearch is the battleground for direct bookings in the next decade

  • How to allocate your bidding budget based on your ideal guest.

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How to maximize your return on every channel - including OTAs

Unsure whether you’re getting the most for your money? Find out how and why you should be tracking revenue on a channel-by channel basis and adjusting your spend based on the guests you want to attract. Single out your highest-value channels and find out how to use OTAs to your advantage - but only when you need them. By the end of this talk you’ll know how to:
● Analyze guest behavior on every acquisition channel
● Calculate and optimize your Revenue Per Guest
● Build a distribution strategy that works in your favor.

 
 

Speakers

 
Katherine Solomon  Corporate Director of Revenue Management Arlo Hotels

Katherine Solomon
Corporate Director of Revenue Management
Arlo Hotels

Dan Wacksman  Former SVP Marketing & Distribution  Outrigger Hotels and Resorts Principal, Sassato LLC

Dan Wacksman
Former SVP Marketing & Distribution
Outrigger Hotels and Resorts
Principal, Sassato LLC

Connie Marianacci  Director, E-Commerce Strategy & Performance AccorHotels

Connie Marianacci
Director, E-Commerce Strategy & Performance AccorHotels

Inderpreet Banga   VP Channel & Distribution Strategy Wyndham Hotels & Resorts

Inderpreet Banga
VP Channel & Distribution Strategy Wyndham Hotels & Resorts

 
Scott Weiler  VP Marketing & Communications Sonesta Hotels

Scott Weiler
VP Marketing & Communications
Sonesta Hotels

Justyn Hornor  Senior Digital Product Manager Las Vegas Sands

Justyn Hornor
Senior Digital Product Manager
Las Vegas Sands

Derek Brewster  Director of Revenue Management Lotte New York Palace

Derek Brewster
Director of Revenue Management
Lotte New York Palace

Michelle Luces  Director of Revenue Management Elegant Hotels Group

Michelle Luces
Director of Revenue Management
Elegant Hotels Group

 
Denise Randazzo  VP Sales & Marketing Journal Hotels

Denise Randazzo
VP Sales & Marketing
Journal Hotels

Leslie Lew  VP of Revenue Provenance Hotels

Leslie Lew
VP of Revenue
Provenance Hotels

Catlyn Origitano  Senior Strategy & Growth Manager Sojern

Catlyn Origitano
Senior Strategy & Growth Manager
Sojern

JD Cain  VP of Sales Revinate

JD Cain
VP of Sales
Revinate

 
Marc Liu  Managing Partner Gourmet Marketing

Marc Liu
Managing Partner
Gourmet Marketing

Matt Meyers  EVP & Director Star Island Resort

Matt Meyers
EVP & Director
Star Island Resort

Sascha Haussmann  CEO BusyRooms

Sascha Haussmann
CEO
BusyRooms

James Gancos  CEO & Founder The Guestbook

James Gancos
CEO & Founder
The Guestbook

 
Griffin Miller  Director of Hospitality Sales Podium

Griffin Miller
Director of Hospitality Sales
Podium

Amrita Gurney  VP Marketing CrowdRiff

Amrita Gurney
VP Marketing
CrowdRiff

Scott Stirling  Product Manager - Acquisitions Triptease

Scott Stirling
Product Manager - Acquisitions
Triptease

Brian Covington  VP Revenue Optimization Salamander Hotels & Resorts

Brian Covington
VP Revenue Optimization
Salamander Hotels & Resorts

 

Venue

 
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Loews Miami Beach Hotel
1601 Collins Ave, Miami Beach, FL 33139, USA

Acommodation
$329 Run of House Rooms
$349 Partial Ocean View Rooms

These are limited and usually sell out quickly, so please make your reservation early to secure your room.

 
 

Book a Coach


Triptease’s Direct Booking Coaches will be available for 45 minute one-to-one sessions where you can receive advice on:

Benchmarking: Expose areas of over/underperformance and come away with a clearer picture of the direct booking trends in your local market

Conversion rate optimizsation: Actionable insights for ways to improve your conversion rate

Website design: What problems are you currently facing with your website? Our design expert will walk you through steps to combat these and optimise your onsite booking journey.

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Partners

 
 

Media Partners