Direct Booking Summit Europe

Amsterdam, The Netherlands
27-28 June 2018

Hundreds of hoteliers, one mission:
Increase your direct bookings

The Direct Booking Summit Europe is back. This year, Amsterdam is playing host to the industry’s largest conference dedicated to direct bookings. We’re bringing together hundreds of the brightest and best hoteliers to talk strategy, innovation and improving the guest experience.

Here’s a glimpse of what you get with your ticket:

  • Over 25 talks, panels and workshops
  • Case study-based learning from the world’s leading hoteliers
  • Networking access to hand-picked solution providers
  • A (legendary) after-party

Draft Agenda 2018

Click to view draft agenda

Click to view draft agenda

Register for Amsterdam

Venue Information

Hotel Address
NH Collection Amsterdam Barbizon Palace
Prins Hendrikkade, 59-72 – 1012AD
Amsterdam, The Netherlands

Superior room: €235.8 – including breakfast for single use, excluding 6% city tax

Book My Room

Room Upgrades
Premium room: €300 – including breakfast for single use, excluding 6% city tax
Junior Suite: €350 – including breakfast for single use, excluding 6% city tax
Suite: €450 – including breakfast for single use, excluding 6% city tax
*All prices are in EUR per room per night excluding VAT + TAX

For any questions or additional information please contact: Ka Lai Cheung
Telephone: +31 20 556 4564  | Email:

Register for Amsterdam


Rob Paterson
CEO, Best Western Hotels & Resorts – Great Britain

With over 20 years in Hotel Sales, Marketing, Revenue and Distribution, Rob has previously worked for  international chains like Accor Hotels to Boutique lifestyle brands such as Malmaison and Hotel du Vin. Rob was recently appointed CEO of Best Western UK and is now working on an investment program to differentiate their platform and innovate in the technology space with a goal to making Best Western UK the most rounded and innovative platform available on the market.

Geoff Andrew
CEO, WorldHotels

Geoff has been involved in travel and hospitality for almost 30 years and has acquired a wealth of international sales, marketing and distribution experience. He joined WorldHotels in 2014 as Chief Operating Officer, and was appointed CEO in December 2016. Prior to WorldHotels, he was the Managing Director of Nexus – a firm specialising in online sales management solutions for hotels, and Head of Sales & Marketing for Corinthia Hotels International, the Malta-based hotel group.

Stephan Keschelis
Vice President E-Commerce & Digital Transformation, NH Hotel Group

With a passion for e-commerce, digital business and transformation projects in large international corporations, Stephan has a proven track record of managing complex projects, generating new business and leading international cross-functional teams. In the past he has consulted companies such as Telefónica, France Telecom and Prisa in organizational models and digital strategy and was co-founder and CEO of, a Spanish E-commerce site integrated into Prisa Media Group.

Darryl Walker
Head of eCommerce and Distribution, Saco The Serviced Apartment Company

Darryl has 13 years of experience within the Serviced Apartment & Aparthotels industry, specialising in revenue management and eCommerce. Passionate about championing the alternative accommodation option for business and leisure travellers, he previously worked for serviced apartment operators Go Native and Think Apartments.

Oliver Geldner
Revenue and Distribution Expert,
Taktikon Consultancy

Oliver has 30 years of experience in hospitality management, marketing and distribution. He is an expert in E-Commerce, Digital Marketing, Distribution and Profit Management and has worked in roles as E-Commerce Manager, General Manager and Advisor to the Board.

Claus Strawbridge
Ecommerce Marketing Director,
Guldsmeden Hotels

As Ecommerce Marketing Director, Claus is responsible for management of the ecommerce strategy, from creation to execution to optimisation. He specialises in branding and identity, increasing sales goals, international business law and international negotiations.

Patty de Gruiter
VP Revenue & Distribution,
Europe Private Hotels Collection

Patty has over 10 years of experience in the hospitality industry. Prior to joining EHPC five years ago, Patty worked as Revenue Manager for NH Hoteles, Bilderberg and Park Hotel Amsterdam.

Sebastian Arnshelm
Director of Revenue Management,
Nobis AB

Sebastian has over 10 years of experience within the hospitality industry, specialising in revenue management, distribution and ecommerce. Prior to his appointment as Director of Revenue Management at Nobis AB, he worked for Carlson Rezidor Hotel Group and Radisson Blu.

Gopakumar Menon
Vice President of Revenue & Distribution,
Highgate Hotels

Gopakumar has over 16 years of experience within the Hospitality industry, specialising in revenue management and distribution. Prior to joining Highgate Hotels in 2007, he worked at Taj Hotels Palaces Resorts.

Joe Pettigrew
Director of Revenue Maximisation, Europe Hotels at Starwood Capital Group

Joe is responsible for maximising revenue for hotels owned by Starwood Capital Group in Europe by developing and executing key revenue management strategies on all guest touch points and acquisition channels while creating a seamless customer experience across all phases of the guest’s lifecycle. Prior to joining Starwood Capital Group, Joe worked as Head of E-commerce at The Principal Hotel Company where he led the company’s overall digital and distribution strategy.

James Bishop
Vice President Sales – EMEA, SiteMinder

Having began his career at the UK’s Ashdown Park Hotel, Elite Hotels Group and the esteemed Queenwood Golf Club, James understands the day-to-day challenges involved with managing and marketing hospitality businesses. In 2002, he transitioned into hotel technology, taking on roles at SoftBrands Europe Ltd, Xn protel Systems and Acorn Hospitality Systems Ltd before being appointed Vice President of Sales for the EMEA region of SiteMinder, where he oversees a high-performing sales team and lives out his passion for providing technology that empowers hotels to attract, reach and convert travellers online.

Sponsor Partners

The Guestbook is a simple yet effective hotel loyalty rewards program built exclusively for independent & boutique brand hotels. Guests who join the program (enrollment is free) and BOOK DIRECT are rewarded with 5% cash back via PayPal, gift cards, charitable donation, or 10% to use towards future stays at over 600 fantastic hotels.

The Guestbook’s founders are hoteliers who understand the complicated relationship between hotels and OTAs and are committed to tipping the power dynamic back in the hotels’ favor.  With that in mind, The Guestbook recently launched a sister service, Gopher, that works for any hotel. Gopher is a Chrome extension that pops up on major OTAs with a link to the respective hotel’s own booking engine with a “guaranteed better deal” through a combination of rate and cash rewards.

As the leading cloud platform for hotels, SiteMinder empowers hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world. SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major GDSs. With more than 30,000 hotel customers and 550 of the industry’s top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.

Drive direct bookings and guest engagement with Revinate’s all-in-one data solution, built for hotels by hoteliers. With industry-leading technology and intuitive design, Revinate Marketing and Revinate Guest Feedback are transforming and automating the hotel-guest relationship.

ReviewPro is the leading provider of Guest Intelligence solutions to over 35,000 hotels worldwide. ReviewPro’s Global Review Index™ (GRI), the industry-standard online reputation score, is based on review data collected from 175+ OTAs and review sites in 45+ languages. By leveraging ReviewPro’s Guest Intelligence effectively, hoteliers can deliver better guest experiences and boost satisfaction, online rankings and revenue. The company’s suite of cloud-based solutions, including Online Reputation Management, Guest Satisfaction Surveys, Auto Case Management, and now Messaging Hub, enable clients to prioritize operational/service improvements and automate internal processes to ensure guest feedback is acted on quickly and efficiently.