October 3-4 2018 | Dallas, TX

Direct Booking Summit: Americas


Hundreds of hoteliers, one mission:
Increase your direct bookings

The Direct Booking Summit Americas is back. The industry’s largest event series dedicated to direct bookings is landing in Dallas, TX this October – and we’re making sure it’s bigger and better than ever before.

Here’s a sneak peek of what you get with your ticket:

  • Over 25 talks, panels and workshops
  • Case study-based learning from the world’s leading hoteliers
  • Networking access to hand-picked solution providers
  • A (legendary) after-party

Tickets to Direct Booking Summit: Americas 2018



1914 Commerce Street
Dallas, TX, USA 75201

Group rate: King Room $239

Arrival Date: 02-Oct-2018
Departure Date: 04-Oct-2018

For any questions or additional information please contact:
Kolt Munoz, Reservations Coordinator on +1 469 776 3739

Book a Room



Dan Towvim
Sr. Director, eCommerce & Digital Marketing, Sonesta Hotels

Dan has over 20 years of experience building consumer brands and driving growth through cross-channel customer acquisition, retention, and loyalty.


Calvin Anderson
Chief of Revenue Optimization, RLH Corporation

Calvin oversees customer acquisition through revenue strategy, performance media, data management platforms, field marketing and leadership over global sales. Prior to RLH, Calvin served as VP of Managed Services at Duetto and held senior revenue leadership roles at Hilton and Highgate Hotels. In 2018, Calvin was named ‘Hotels 20 Next-Gen Hospitality Leaders’ by Hotels Mag.


Paolo Torchio
VP, Digital & eCommerce, Two Roads Hospitality

Paolo is currently on the HSMAI Digital Marketing and Marketing advisory boards and was a prior Americas Board member and chair of the Digital Marketing Council.


Gil Harel
Head of Strategic Partnerships Hotels & Content, Skyscanner

Gil has extensive experience of over 15 years in the online and mobile industry and had led a successful startup in the mobile local field as a co-founder and executive. He formulated business relations with some of the most known companies in world such as Amazon, Google, Facebook, Hilton, Marriott, Expedia, Groupon, Yelp and others. He has established strategies and provided overall direction for several organizations and has planned, directed, and coordinated operational activities at senior management levels.


Melinda Berman
Global eCommerce Manager, Four Seasons Hotels and Resorts

Melinda is an accomplished integrated marketing and eCommerce professional with a keen appreciation and understanding of the luxury space.


Adrian Hands
Senior Director Key Accounts EMEA, TripAdvisor

Adrian specializes in delivering rapid revenue growth and international expansion for digital and technology businesses. He is responsible for business development & commercial partnerships with Online Travel Agents, Hotel Chains & Tour Operators on all platforms. Adrian has a strong understanding and expertise in sales execution and digital campaign metrics and has 10+ years working in the digital, tech and SaaS industry.


Bernard Tan
Vice President, Revenue & Distribution Management, VRI Americas

Bernard oversees all 3rd party and direct distribution for their 150+ vacation condo rental properties across United States. He has over 15 years revenue management leadership experiences over hotels, resorts, condominium and vacation rentals across multiple distribution platforms.


Marissa Brady
Director of Hotel Direct Digital Marketing, The Leading Hotels of the World

As a Strategic Luxury Brand Marketer, Marissa loves humanizing innovative brands large and small, uncovering value propositions, and engaging with emerging platforms. She is dedicated to developing high impact marketing in a cross functional environment, balancing the goals and KPIs of multiple stakeholders. Throughout her experience working with a diverse portfolio of brands, she loves finding creative scalable marketing solutions. Marissa has a passion for combining proven tactics with new channels and an innovative spin.


Jeff David
Managing Director, The Watergate Hotel

Jeff is a specialist in opening independent luxury and lifestyle properties from concept to stabilization. He has opened over $1 billion dollars’ worth of high profile hotel and resorts in Aspen, Anguilla, Times Square and Nantucket this decade alone. His current project is reopening the infamous Watergate Hotel, which closed its doors 10 years ago. Best known for his creativity and leadership, he is the 2012 recipient of “Hotelier of the Year.”


Heather Strout
Director of Revenue Management, Kennebunkport Resort Collection

With over 16 years of experience in various aspects of the hospitality industry Heather proves that she has the passion for the world of hospitality and revenue management.


Jay Hubbs
Senior Vice President of eCommerce and Digital Marketing, Remington Hotels

Jay manages over 80 hotels across the U.S. Before Remington, Jay led sales for ReviewPro, and prior to that led hotel supplier relations for Hotwire.com, as part of the Expedia Partner Services Group.  


Lana Nasyrov
Director of Revenue Management, The Hotel at The University of Maryland

Lana has a strong background in working with independent hotels and an extensive knowledge on how to drive direct bookings, system integration and brand awareness.


Ryan MacDonald
Director of Revenue Management & eCommerce, Palm Holdings

Ryan has journeyed over 15 years of hospitality industry experience specializing in revenue management, sales and operations. In his role at Palm Holdings, Ryan will be responsible for managing revenue and overseeing e-commerce for all the hotels in the United States and Canada territory.


Nicholas Ward
President and Co-Founder, Koddi

Nicholas has more than 15 years of experience in digital advertising, technology development, and management roles.


Sanovnik Destang
Executive Director, Bay Gardens Resorts

Sanovnik has helped to engineer a dramatic turnaround of the Bay Gardens chain using a digital marketing strategy focused on encouraging better yielding direct bookings.


Johnathan Capps
Vice President of Revenue, Charlestowne Hotels

Johnathan has more than 15 years of experience in the hospitality industry, with the last 7 focused on revenue management, primarily for independent hotels. In his role at Charlestowne, Johnathan oversees the internal and external revenue management strategies, working to establish new profitability enhancement methods for Charlestowne Hotels and each of the brand’s managed properties.


Loren Gray
Founder and CEO, Hospitality Digital Marketing

Hospitality Digital Marketing Inc., is a full service consulting firm assisting businesses operating in the hospitality space. Services range from advanced marketing and revenue strategies, to facilitating product and software services development to market to the hospitality industry. Prior to launching HDM, Mr. Gray was partner, and Vice President of Digital Strategy at one of the top 5 largest agencies in Dallas, TX. He is the recipient of the 2013 “Top 25 Most Extraordinary Minds in Sales and Marketing” from HSMAI.


Jim Rozell
Founder & CEO, Hotel Compete

Jim has experience at virtually every level of the travel and hospitality spectrum having worked for American Airlines, Carlson Hotels, Travelweb, Mark Travel and several of his own endeavors. Jim has developed models that predict revenues, determine aircraft allocations, optimize room inventory, manage rates and assess competitors. He has been the architect of some of the largest travel data structures in the industry and many of the projects he left behind are still actively used to this day.


James Gancos
CEO & Founder, Guestbook Rewards Inc.

James’ background leading hotel operations, with GM positions at five legacy-Starwood hotels across the US and Europe, paired with his experience as a business process/technology consultant, led to the inspiration and insight to create an innovative rewards platform that provides instant “cash back” gratification and fosters the direct connection between hotel and guest.


Brad Brewer
CEO & Founder, Brewer Digital Marketing

With over 15 years of experience, Brad continually evangelizes the need for hospitality companies to understand the value of structured data.


Andrei Faji
Director of Marketing and Customer Experience, Wayblazer

Andrei has over 10 years of experience in developing effective online marketing strategies for brands within travel, hospitality and tech. His philosophy is that of a customer experience evangelist.


Bob Kippola
Vice President Sales, Brewer Digital Marketing

Bob has 25+ years of helping hospitality customers drive revenue using the latest technology via a consultative sales approach.


Amber Mayer
Vice President of Product, NAVIS

Understanding market and use trends, identifying and prioritizing product requirements, and defining the user experience are the responsibility of Amber and her team of Product Managers. She held executive leadership positions at Wyndham Vacation Rentals, HomeAway and TravelStorm.


Trey Yost
Vice President of Sales Americas, SiteMinder

Trey brings a strong track record of building teams within large, international organizations with a sales career that began in 2000. His drive and passion for teamwork is an asset to the SiteMinder team as he seeks to expand sales in the Americas by helping hotels take control of their distribution strategy.


Alasdair Snow
Co-Founder & Chief Product Officer, Triptease

Shortly after graduating top of class from King’s College London, his first app won Best Design at the Launch Festival. Since, he has been named in TTG’s Tomorrow’s Travel Leaders ‘30 under 30’ list and also at the Phocuswright Young Leader Summit among the ’35 under 35’. Alasdair heads up design and product development at Triptease.


Ben Weiss
Digital Lead for Travel & Hospitality, Stackla

Ben has been working with digital marketers for the past half-decade, helping them develop and deploy successful user-generated content (UGC) strategies. He has advised on the implementation of multi-channel marketing programs that have improved sales and other digital KPI’s for brands like The Leading Hotels of the World, Outrigger Resorts, Nobu Hotels, and Marriott.


Melissa Conn
Corporate Director of eCommerce & Public Relations, Paramount Hospitality Management

Melissa is an executive-level marketing professional with more than 15 years of experience in public relations, SEO, SEM, email, social media, web development, big data and analytics. She joined the Paramount Hospitality 2013 and is the Corporate Director of E-Commerce and Public Relations leading all of Paramount’s marketing initiatives. Her primary focus is new guest acquisition and retention by utilizing all channels of digital marketing to increase brand awareness and direct revenue generation.


Alan Gonzalez
Group Director, Distribution & eCommerce, Warwick Hotels and Resorts

Alan is responsible for overall management of the Warwick Hotels and Resorts corporate website and hotel microsites development and digital marketing. He has oversight of various facets of electronic distribution, online partnerships, online marketing, reputation and social media management.


RJ Frielander
Founder & CEO, ReviewPro

An entrepreneur and private investor, RJ Friedlander has more than 20 years experience in Internet and technology.


Charlie Osmond
Founder & Chief Tease, Triptease

Charlie built his first business straight after graduating from Oxford with a degree in engineering. He was named Young Entrepreneur of the Year by Esquire Magazine and one of HSMAI’s ‘Extraordinary Minds’. Charlie’s also a member of the British Airways Business Advisory Board. Charlie is Triptease’s Chief Tease and also drives the company’s brand and marketing strategy.


Cady Wolf
VP Strategic Accounts, Sojern

A 20+ year veteran of the Travel, eCommerce, and Technology industries, Cady has spent her career working with marquee global travel companies. She founded A23 Advisors, a firm that focuses on the Travel Technology and Hospitality sectors and was a winner of the Stevie Awards Most Innovative Company in 2017. Prior to A23, Cady was SVP of Global Sales at Switchfly where she was recognized for her leadership and innovation from the Silicon Valley’s Annual Women World Awards, receiving the “Innovative Woman of the Year” in Internet/Cloud Computing, as well as “Women Excellence Case Study Award” for her achievement and contributions in the technology industry.


Justyn Hornor
Senior Product Manager, Fortune 250 Hotel

Justyn has worked with the largest eCommerce platforms in world ranging from retail to high tech and most recently in the hospitality industry. His experience is in conversion rate optimization, advanced analytics, A/B testing, and application of Artificial Intelligence to personalization.



NAVIS is the leading omnichannel CRM for the hospitality industry. With a powerfully integrated set of omnichannel CRM applications for revenue generating teams, NAVIS helps premier hotels and vacation rental companies maximize productivity of reservations sales teams, increase marketing effectiveness and efficiency, and deliver personalized guest experiences at every touchpoint.


The Guestbook is a simple yet effective hotel loyalty rewards program built exclusively for independent & boutique brand hotels. Guests who join the program (enrolment is free) and BOOK DIRECT are rewarded with 5% cash back via PayPal, gift cards, charitable donation, or 10% to use towards future stays at over 600 fantastic hotels.The Guestbook’s founders are hoteliers who understand the complicated relationship between hotels and OTAs and are committed to tipping the power dynamic back in the hotels’ favor. With that in mind, The Guestbook recently launched a sister service, Gopher, that works for any hotel. Gopher is a Chrome extension that pops up on major OTAs with a link to the respective hotel’s own booking engine with a “guaranteed better deal” through a combination of rate and cash rewards.


ReviewPro is the leading provider of Guest Intelligence solutions to over 35,000 hotels worldwide. ReviewPro’s Global Review Index™ (GRI), the industry-standard online reputation score, is based on review data collected from 175+ OTAs and review sites in 45+ languages.


WayBlazer is a B2B AI recommendation engine that enables brands to deliver contextually relevant, personalized product recommendations as well as dialogue-driven search experiences in emerging channels to increase online engagement and conversion.


Koddi is a cloud/software-as-a-service (SaaS) provider of marketing technology for advertisers in the travel industry. More than 215,000 hotels have gone live with Koddi, powering more than $10 billion in revenue, while averaging a 35% return on investment increase and a 41% increase in bookings.


Vizergy serves the world’s hospitality industry with stunning website design, competitive digital marketing solutions, advanced reservation solutions and fiercely competitive tools to maximize revenue. For 20 years, Vizergy has relentlessly developed and deployed the best technologies and talent to serve thousands of hospitality clients with excellence.


SiteMinder empowers hotels to attract, reach and convert guests across the globe. SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major GDSs.


Springer-Miller Systems is an innovator of technology systems for the world’s most exclusive hotels, resorts and spas. The SMS|Host® Property Management System offers a complete set of fully-integrated modules enabling complex resorts to provide highly personalized guest service from front office to food & beverage to spa to the golf course and more. Springer-Miller’s SpaSoft® provides a dynamic spa and activities management solution used in more than 65% of the world’s Forbes Five Star Spas.


Avvio is a leading technology company, partnering with hotels and other accommodation providers. In October 2017 Avvio launched Allora – a booking engine driven by artificial intelligence. Avvio partner with over 450 accommodation providers worldwide including the UK, Ireland, Europe and North America. Partners include Classic British Hotels, Pure Salt Luxury Hotels and Cheval Residences. Avvio’s in-house design and digital marketing agencies provide best-in-class website design and digital advertising services.


Sojern is travel’s direct demand engine for thousands of brands — from global enterprises to boutique operators — across the hotel, airline, cruise, transportation, tourism industries, and more. Analyzing the world’s travel intent signals with its proprietary data science methods, the company delivered $13B in bookings for its clients to date by activating multi-channel branding and performance solutions on the Sojern Traveler Platform.


Brewer Digital Marketing’s goal is to help hoteliers drive direct bookings across all channels and devices.  They provide a Hotel Marketing Web Platform that enhances digital assets in organic search, social, email and virtual personal assistants by leveraging structured markup. In addition,the patent pending Schema Adapter software can adapt existing hospitality websites with a single line of code, generating structured markup and powering rich results for major brands and independent hotels alike.


HQ plus is a cloud-based software solution that supports hotels in getting an accurate picture of their major distribution channels in real-time, while monitoring the competitors’ room rates, tracking information about events, conferences and fairs. High-yield periods and periods of low demand are identified at an early stage and can therefore be optimized by using a dynamic pricing strategy or call for action by your marketing and sales department. The user-friendly interface combined with precise real-time data enables executives to make quick decisions, which allows revenue growth, more profit and customer-oriented value for money.


Stackla is the world’s smartest visual content engine for travel and hospitality brands, helping modern marketers discover, manage and display the best earned and owned content across all their marketing touchpoints – boosting engagement, strengthening trust and increasing direct bookings. With an AI-powered user-generated content (UGC) platform and asset manager, Stackla sits at the core of the marketing stack, enabling brands to build a rich library of high performing visual content by actively discovering, recommending and rights managing content from across the social web to fuel personalized content experiences at scale. Stackla is trusted by 450+ brands around the world, including Marriott, The Leading Hotels of the World, Outrigger Hotels, Wyndham Vacation Resorts and Shangri-La Hotels & Resorts.

Media Partners


A progressive and innovative digital business, eHotelier provides continuous and invaluable professional development to industry professionals through online learning, career development, reference materials and collaboration.


4Hoteliers was launched by a group of hoteliers and industry consultants who had been searching for a quality industry website where one could source information, search for articles and investigate trends, as well as to meet others to exchange ideas and thoughts.


Respected, and now the absolute leader and trendsetter in the segment, Hospitality Net serves a worldwide audience of hospitality professionals with up-to-the-moment industry intelligence, market reports, viewpoints, key industry blogs, and an exhaustive calendar of industry events.


Hotel-Online.com is the premier daily email and news site for the hospitality industry, providing industry leaders with the latest and most relevant global news, trends, products and services.


HotelExecutive is the hotel industry’s leading online business resource for hotel owners and operators, including senior executives, directors, managers, investors and developers.


Hotel News Now is the definitive online news resource for the global hotel industry. In addition to our breaking news coverage, Hotel News Now provides in-depth analysis that leverages our access to STR data with our knowledge of the latest industry trends, providing decision makers.


Travel Daily Media is a leading global B2B digital publisher with marketing platforms across Asia, UK, USA, Middle East, China and India. Founded in 2006, we offer a great selection of multi-media options including our HTML e-newsletters, PDF’s, Website, Electronic Direct Mails, Digital Guides and Feature articles.


TTG Media delivers authoritative news and educational features in a weekly magazine in the UK & Ireland, and also offers a range of face-to-face training events, a news-led website, a community for luxury travel professionals, an annual travel awards, bespoke marketing campaigns, jobs, and much much more.