Direct Booking Summit Americas

Dallas, TX
3-4 October 2018


Hundreds of hoteliers, one mission:
Increase your direct bookings

The Direct Booking Summit Americas is back. The industry’s largest event series dedicated to direct bookings is landing in Dallas, TX this October – and we’re making sure it’s bigger and better than ever before.

Here’s a sneak peek of what you get with your ticket:

  • Over 25 talks, panels and workshops
  • Case study-based learning from the world’s leading hoteliers
  • Networking access to hand-picked solution providers
  • A (legendary) after-party

Register for Dallas

Draft agenda 2018

Click to view draft agenda

Click to view draft agenda

Register for Dallas

Venue Information

The Statler in Dallas, Curio Collection by Hilton

Hotel Address
1914 Commerce Street
Dallas, TX, USA 75201

King Room $239

Arrival Date: 02-Oct-2018
Departure Date: 04-Oct-2018

For any questions or additional information please contact:
Kolt Munoz, Reservations Coordinator on +1 469 776 3739

Book a Room


Paolo Torchio, VP, Digital & Ecommerce, Two Roads Hospitality

Paolo Torchio leads the E-commerce & Digital functions at Two Roads Hospitality, the leading operator of independent and lifestyle hotels globally. Torchio’s career has been wholly dedicated to the hospitality industry including perspective gained as a hotelier and as a technology solution provider specializing in digital marketing, electronic distribution, revenue management and CRM. Prior to his role at Two Roads, he served as Vice President of Product Management for Sabre Hospitality where he oversaw the product strategy for all hospitality technology and services. He was also Vice President at E-site Marketing, head of Business Intelligence for Pegasus Solutions and started his career at Vail Resorts where he held several positions in operations and at the corporate level. Paolo is currently on the HSMAI Digital Marketing and Marketing advisory boards and was a prior Americas Board member and chair of the Digital Marketing Council.

Heather Strout, Director of Revenue Management, Kennebunkport Resort Collection

Heather Strout is the Director of Revenue Management for the Kennebunkport Resort Collection.  The Kennebunkport Resort Collection is located in Maine and has nine luxury boutique hotels.  Prior to this role she was the Assistant General Manager at one of their properties and has also filled revenue management and front office management roles at another well known resort in Kennebunkport.  With over 16 years of experience in various aspects of the hospitality industry she proves that she has the passion for the world of hospitality and revenue management.

Sanovnik Destang
Executive Director, Bay Gardens Resorts

Sanovnik Destang is the Executive Director and a Shareholder of Bay Gardens Resorts, a group of locally-owned hotels in Saint Lucia consisting of 198 rooms, 5 conference rooms and 4 restaurants across three hotels. A Chartered Accountant (CA) and Chartered Financial Analyst (CFA), Sanovnik spent 4 years working at KPMG in Toronto before returning to St. Lucia in 2008 to lead the family owned business. He has since helped to engineer a dramatic turnaround of the Bay Gardens chain using a digital marketing strategy focused on encouraging better yielding direct bookings.

Bob Kippola
Vice President – Sales
Brewer Digital Marketing

Bob has 25+ years of helping hospitality customers drive revenue using the latest technology via a consultative sales approach. From the earliest days of automated hotel technology, he has always been respected for helping customers adopt the newest ROI producing products and services.

Nicholas Ward
President and Co-founder, Koddi

Nicholas has more than 15 years of experience in digital advertising, technology development, and management roles. At Koddi, he oversees daily operations and client success, working directly with technology, product, and service resources to ensure total accountability and service to some of the world’s top travel brands. Nicholas has founded and grown successful businesses in structured data, local data management, and conversion optimization, and held technology leadership roles working with top global clients.

James Gancos
CEO & Founder,  Guestbook Rewards Inc.

James’ background leading hotel operations with GM positions at five Starwood hotels across the US and Europe, paired with his experience as a business process/technology consultant, led to the inspiration and insight to create an innovative rewards platform that provides instant “cash back” gratification and fosters the direct connection between hotel and guest.

RJ Frielander
Founder & CEO, ReviewPro

An entrepreneur and private investor, RJ Friedlander is the Founder & CEO of ReviewPro, the world leader in Guest Intelligence for the hotel industry. Drawing on more than 20 years experience in Internet and technology, he will explore the latest trends impacting online reputation and give practical tips to enable savvy hoteliers to gain a competitive advantage.

Dan Towvim,
Sr. Director, eCommerce & Digital Marketing
Sonesta Hotels

Dan leads eCommerce & Digital Marketing at Sonesta Hotels, a growing global hotel brand with 80 properties worldwide. In his role at Sonesta Dan is responsible for digital advertising,, email marketing, and CRM for the company’s collection of global brands, including Royal Sonesta, Sonesta Hotels & Resorts, Sonesta ES Suites, Sonesta Posadas Del Inca, and Sonesta Cruise Collection. Dan has over 20 years of experience building consumer brands and driving growth through cross-channel customer acquisition, retention, and loyalty.

Andrei Faji
Director of Marketing and Customer Experience, Wayblazer

A passionate marketer and public speaker, Andrei has over 10 years of experience in developing effective online marketing strategies for brands within travel, hospitality and tech. Specialising in customer experience management, optimising digital experiences and brand consultancy, his philosophy is that of a customer experience evangelist.

Brad Brewer
CEO & Founder, 
Brewer Digital Marketing

Brad founded Brewer Digital Marketing to help hotel companies shift bookings from expensive OTA channels to their under-used web assets. Recognized as the thought-leader in semantic search for hotels, Brad continually evangelizes the need for hospitality companies to understand the value of structured data.   With over 15 years of experience, he is a trusted advisor to many of the world’s leading hotel companies.

Sponsor Partners

NAVIS is the number 1 reservation sales and marketing platform to empower your team’s performance and increase your revenue. Our Revenue Performance Platform™ transforms hospitality teams into revenue makers, enabling them to drive, capture and convert more profitable direct bookings. We deliver actionable guest insights so your teams can seamlessly sell and market together. The result is always a dramatic increase in direct sales and profit. We guarantee it. Because we believe technology should make you money, not cost you money. NAVIS, founded in 1987 is a privately held company with headquarters in Bend, Oregon and satellite offices across the country.

ReviewPro is the leading provider of Guest Intelligence solutions to over 35,000 hotels worldwide. ReviewPro’s Global Review Index™ (GRI), the industry-standard online reputation score, is based on review data collected from 175+ OTAs and review sites in 45+ languages. By leveraging ReviewPro’s Guest Intelligence effectively, hoteliers can deliver better guest experiences and boost satisfaction, online rankings and revenue. The company’s suite of cloud-based solutions, including Online Reputation Management, Guest Satisfaction Surveys, Auto Case Management, and now Messaging Hub, enable clients to prioritize operational/service improvements and automate internal processes to ensure guest feedback is acted on quickly and efficiently.

Brewer Digital Marketing provides a robust Content Management System and Hotel Web Marketing Web Platform. The system is focused on increasing a hotel’s visibility in Mobile Search, Social, eMail, and Voice Search by leveraging Structured Markup. In addition,our patent-pending Schema Adapter software can adapt an existing hospitality website with a single line of code, generating Structured Markup and powering Rich Results for major brands and independent hotels alike. Structured Markup is now a key component of Google’s algorithm, and it is crucial for surfacing your hotel’s information in Mobile and Voice Search.

The Guestbook is a simple yet effective hotel loyalty rewards program built exclusively for independent & boutique brand hotels. Guests who join the program (enrollment is free) and BOOK DIRECT are rewarded with 5% cash back via PayPal, gift cards, charitable donation, or 10% to use towards future stays at over 600 fantastic hotels.

The Guestbook’s founders are hoteliers who understand the complicated relationship between hotels and OTAs and are committed to tipping the power dynamic back in the hotels’ favor.  With that in mind, The Guestbook recently launched a sister service, Gopher, that works for any hotel. Gopher is a Chrome extension that pops up on major OTAs with a link to the respective hotel’s own booking engine with a “guaranteed better deal” through a combination of rate and cash rewards.

WayBlazer is a B2B AI recommendation engine that enables brands to deliver contextually relevant, personalized product recommendations as well as dialogue-driven search experiences in emerging channels to increase online engagement and conversion.

The omni-channel engine (voice, messaging, and interactive advertising) is powered by WayBlazer’s proprietary travel graph, which uses artificial intelligence to learn about tens of millions of travel products and thousands of global destinations. It ingests and extracts useful information from descriptions, reviews, blogs, images, and videos to develop a frame of travel intelligence that’s used to power relevant recommendations for every traveler based on their trip intent.

By using machine learning models, the travel graph gets smarter with every user session. The result is a recommendation engine that understands travel like an expert would; factoring context and search intent.

Koddi is a cloud/software-as-a-service (SaaS) provider of marketing technology for advertisers in the travel industry. Our partners leverage the Koddi platform and its fully automated and customizable reporting features to manage marketing investment for hundreds of thousands of hotel properties globally. More than 215,000 hotels have gone live with Koddi, powering more than $10 billion in revenue, while averaging a 35% return on investment increase and a 41% increase in bookings. Based in Fort Worth, Texas, Koddi has offices in New York, Ann Arbor and Düsseldorf.

Vizergy serves the world’s hospitality industry with stunning website design, competitive digital marketing solutions, advanced reservation solutions and fiercely competitive tools to maximize revenue. Our formula for success includes cutting-edge technologies, innovative digital marketing programs and the best professionals in the industry. At Vizergy, hospitality marketing is not only our mission, it’s our sole focus. For 20 years, Vizergy has relentlessly developed and deployed the best technologies and talent to serve thousands of hospitality clients with excellence. We deliver best-in-class solutions and the most meaningful results for our clients” bottom lines. From complete responsive website design and development, to proven award–winning digital marketing programs, strategies, and media campaigns, Vizergy deploys turnkey online marketing solutions to empower clients to win in today’s complex and competitive hospitality industry.

As the leading cloud platform for hotels, SiteMinder empowers hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world. SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major GDSs. With more than 30,000 hotel customers and 550 of the industry’s top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.

Since it was founded in 1984 in Stowe, Vermont, Springer-Miller Systems has been an innovator of technology systems for the world’s most exclusive hotels, resorts and spas. The SMS|Host® Property Management System offers a complete set of fully-integrated modules enabling complex resorts to provide highly personalized guest service from front office to food & beverage to spa to the golf course and more.

SMS|Host provides core PMS tools as well as Point-of-Sale, Owner Management, Online Booking and other key resort functionality. In addition, SMS|Host interfaces with leading industry systems to ensure a seamless operating environment. SMS|Host users are backed by Springer-Miller’s 24/7/365 live customer support team. Springer-Miller’s SpaSoft® provides a dynamic spa and activities management solution used in more than 65% of the world’s Forbes Five Star Spas.

Avvio is a leading technology company, partnering with hotels and other accommodation providers. Founded in 2002, Avvio has grown year-on-year by developing cutting-edge technologies that enable hotels to drive outstanding growth in direct bookings, while reducing their dependence on online travel agency channels. In October 2017 Avvio launched Allora, and became the first company in the world to provide the hospitality industry with a booking engine driven by artificial intelligence. Avvio partner with over 450 accommodation providers worldwide including the UK, Ireland, Europe and North America. Partners include Classic British Hotels, Pure Salt Luxury Hotels and Cheval Residences. If you’re looking to grow your direct bookings, upgrade your website or extend your reach, speak to Avvio about their in-house design and digital marketing agencies, providing best-in-class website design and digital advertising services.

Specializing in traveler path-to-purchase data for over a decade, Sojern is travel’s direct demand engine for thousands of brands — from global enterprises to boutique operators — across the hotel, airline, cruise, transportation, tourism industries, and more. Analyzing the world’s travel intent signals with its proprietary data science methods, the company delivered $13B in bookings for its clients to date by activating multi-channel branding and performance solutions on the Sojern Traveler Platform.

Recognized on the Top Company Cultures list by Entrepreneur Magazine, Sojern is headquartered in San Francisco, with teams based in Berlin, Dubai, Dublin, Hong Kong, Istanbul, London, Mexico City, New York, Omaha, Paris, Singapore, and Sydney.