Direct Booking Summit Americas

Dallas, TX
3-4 October 2018


Hundreds of hoteliers, one mission:
Increase your direct bookings

The Direct Booking Summit Americas is back. The industry’s largest event series dedicated to direct bookings is landing in Dallas, TX this October – and we’re making sure it’s bigger and better than ever before.

Here’s a sneak peek of what you get with your ticket:

  • Over 25 talks, panels and workshops
  • Case study-based learning from the world’s leading hoteliers
  • Networking access to hand-picked solution providers
  • A (legendary) after-party

Register for Dallas

Draft agenda 2018

Click to view draft agenda

Click to view draft agenda

Register for Dallas


James Gancos
CEO & Founder,
Guestbook Rewards Inc.

James’ background leading hotel operations with GM positions at five Starwood hotels across the US and Europe, paired with his experience as a business process/technology consultant, led to the inspiration and insight to create an innovative rewards platform that provides instant “cash back” gratification and fosters the direct connection between hotel and guest.

Andrei Faji
Director of Marketing and Customer Experience, Wayblazer

A passionate marketer and public speaker, Andrei has over 10 years of experience in developing effective online marketing strategies for brands within travel, hospitality and tech. Specialising in customer experience management, optimising digital experiences and brand consultancy, his philosophy is that of a customer experience evangelist.

Brad Brewer
CEO & Founder,
Brewer Digital Marketing

Brad founded Brewer Digital Marketing to help hotel companies shift bookings from expensive OTA channels to their under-used web assets. Recognized as the thought-leader in semantic search for hotels, Brad continually evangelizes the need for hospitality companies to understand the value of structured data.   With over 15 years of experience, he is a trusted advisor to many of the world’s leading hotel companies.

Bob Kippola
Vice President – Sales, Brewer Digital Marketing

Bob has 25+ years of helping hospitality customers drive revenue using the latest technology via a consultative sales approach. From the earliest days of automated hotel technology, he has always been respected for helping customers adopt the newest ROI producing products and services.

Sponsor Partners

ReviewPro is the leading provider of Guest Intelligence solutions to over 35,000 hotels worldwide. ReviewPro’s Global Review Index™ (GRI), the industry-standard online reputation score, is based on review data collected from 175+ OTAs and review sites in 45+ languages. By leveraging ReviewPro’s Guest Intelligence effectively, hoteliers can deliver better guest experiences and boost satisfaction, online rankings and revenue. The company’s suite of cloud-based solutions, including Online Reputation Management, Guest Satisfaction Surveys, Auto Case Management, and now Messaging Hub, enable clients to prioritize operational/service improvements and automate internal processes to ensure guest feedback is acted on quickly and efficiently.

Brewer Digital Marketing provides a robust Content Management System and Hotel Web Marketing Web Platform. The system is focused on increasing a hotel’s visibility in Mobile Search, Social, eMail, and Voice Search by leveraging Structured Markup. In addition,our patent-pending Schema Adapter software can adapt an existing hospitality website with a single line of code, generating Structured Markup and powering Rich Results for major brands and independent hotels alike. Structured Markup is now a key component of Google’s algorithm, and it is crucial for surfacing your hotel’s information in Mobile and Voice Search.

The Guestbook is a simple yet effective hotel loyalty rewards program built exclusively for independent & boutique brand hotels. Guests who join the program (enrollment is free) and BOOK DIRECT are rewarded with 5% cash back via PayPal, gift cards, charitable donation, or 10% to use towards future stays at over 600 fantastic hotels.

The Guestbook’s founders are hoteliers who understand the complicated relationship between hotels and OTAs and are committed to tipping the power dynamic back in the hotels’ favor.  With that in mind, The Guestbook recently launched a sister service, Gopher, that works for any hotel. Gopher is a Chrome extension that pops up on major OTAs with a link to the respective hotel’s own booking engine with a “guaranteed better deal” through a combination of rate and cash rewards.

WayBlazer is a B2B AI recommendation engine that enables brands to deliver contextually relevant, personalized product recommendations as well as dialogue-driven search experiences in emerging channels to increase online engagement and conversion.

The omni-channel engine (voice, messaging, and interactive advertising) is powered by WayBlazer’s proprietary travel graph, which uses artificial intelligence to learn about tens of millions of travel products and thousands of global destinations. It ingests and extracts useful information from descriptions, reviews, blogs, images, and videos to develop a frame of travel intelligence that’s used to power relevant recommendations for every traveler based on their trip intent.

By using machine learning models, the travel graph gets smarter with every user session. The result is a recommendation engine that understands travel like an expert would; factoring context and search intent.

Vizergy serves the world’s hospitality industry with stunning website design, competitive digital marketing solutions, advanced reservation solutions and fiercely competitive tools to maximize revenue. Our formula for success includes cutting-edge technologies, innovative digital marketing programs and the best professionals in the industry. At Vizergy, hospitality marketing is not only our mission, it’s our sole focus. For 20 years, Vizergy has relentlessly developed and deployed the best technologies and talent to serve thousands of hospitality clients with excellence. We deliver best-in-class solutions and the most meaningful results for our clients” bottom lines. From complete responsive website design and development, to proven award–winning digital marketing programs, strategies, and media campaigns, Vizergy deploys turnkey online marketing solutions to empower clients to win in today’s complex and competitive hospitality industry.

As the leading cloud platform for hotels, SiteMinder empowers hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world. SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major GDSs. With more than 30,000 hotel customers and 550 of the industry’s top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.

Since it was founded in 1984 in Stowe, Vermont, Springer-Miller Systems has been an innovator of technology systems for the world’s most exclusive hotels, resorts and spas. The SMS|Host® Property Management System offers a complete set of fully-integrated modules enabling complex resorts to provide highly personalized guest service from front office to food & beverage to spa to the golf course and more.

SMS|Host provides core PMS tools as well as Point-of-Sale, Owner Management, Online Booking and other key resort functionality. In addition, SMS|Host interfaces with leading industry systems to ensure a seamless operating environment. SMS|Host users are backed by Springer-Miller’s 24/7/365 live customer support team. Springer-Miller’s SpaSoft® provides a dynamic spa and activities management solution used in more than 65% of the world’s Forbes Five Star Spas.